Our Story

In a world where the pursuit of outer beauty often overshadows our inner well-being, Petal Fresh offers a harmonious blend of nature's finest ingredients and innovative technology to cultivate true radiance, inside and out.

Made in California

Based in sunny Southern California, Petal Fresh was started by a group of passionate individuals pursuing a more natural and healthy lifestyle. The company was founded by Jason Freeman in 2002 with a mission to inspire conscious self-care by creating mindful beauty & wellness products to promote balance, purpose, and love.

The Petal Fresh Promise

We celebrate individuality by using exceptional ingredients tailored for everyone. Our diverse product line features organic California botanicals, designed to meet the needs of various hair and skin types. Committed to clean beauty, we ban over 1,600 harmful ingredients and comply with stringent EU standards. Our products are cruelty-free, ethically sourced, vegan, and crafted with certified organic ingredients. Please note that some products may contain ingredients that are not *vegan. Refer to product listing descriptions and labels for more information.

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